Study on the factors that influence conformity

You didn't think the film was very good, but all your friends thought that it was absolutely brilliant.

Study on the factors that influence conformity

For example, Smith and Bond discovered cultural differences in conformity between western and eastern countries. Importantly, the influence of adding people starts to decrease as the group gets larger. The larger the group, the higher the incidence of deindividuation, which is characterized by an individual relinquishing self-consciousness and control and doing what the group is doing. A student is unsure about the answer to a particular question posed by the teacher. Deutsch and Gerard identified two key reasons why people conform: informational influence and normative influence. Social psychologists view compliance as a means of social influence used to reach goals or attain social or personal gains. When she attends her book club meeting, the other members all disliked the book. In the group, they are likely to make riskier decisions as the shared risk makes the individual risk seem to be less. Group forces in the modification and distortion of judgments. His initial experiment in was set up as follows. The theory behind this shift is that the group dynamic allows the individual members to feel that their position is correct or supported, and they will feel more comfortable taking on more extreme views, as other members of the group support their initial ideas. Crutchfield, R.

These results demonstrate that participants were willing to obey an authority figure and administer extremely harmful and potentially lethal shocks. In other words, conforming to the majority publiclyin spite of not really agreeing with them privately.

Learning Objectives Explain how certain motivators and factors may influence conformity Key Takeaways Key Points The two major motives in conformity are: 1 normative influence, or the tendency to conform in order to gain social acceptance; and 2 informational influence, which is based on the desire to obtain useful information through conformity and achieve a correct or appropriate result.

His results and conclusions are given below: Group Size Asch found that group size influenced whether subjects conformed. Each person in the group had to say aloud how far they thought the light had moved. A fraction of the way through the experiment, Zimbardo announced an end to the study.

Mann, L While groupthink is generally accepted as a negative phenomenon, it has been proposed that groups with a strong ability to work together are able to solve problems more efficiently than individuals or less cohesive groups.

But the ethical considerations raised by these studies are even more controversial. The role of discussion in changing opinion regarding a matter of fact. It is similar to normative influence, but is motivated by the need for social rewards rather than the threat of rejection, i.

Asch conformity experiment

Note that conformity is limited to changes in behavior caused by other people; it does not refer to the effects of other people on internal concepts like attitudes or beliefs Compliance stops when there are no group pressures to conform, and is therefore a temporary behavior change. Psychological monographs: General and applied, 70 9 , It is informally defined as the tendency to act or think like members of a group. Asch repeated this experiment with different experimental variables and identified several factors that influence conformity. It is generally distinguished from obedience behavior influenced by authority figures and conformity behavior intended to match that of a social majority. The participant and confederates would be shown a series of cards that had a reference line and another card that had three comparison lines. Method: Sherif used a lab experiment to study conformity. How could we be sure that a person conformed when there was no correct answer? Each person in the group had to say aloud how far they thought the light had moved. After the subject agrees to the initial cost, the requester increases the cost at the last moment. When people are in groups, they assess risk differently than they do when they are alone. Deindividuation is a concept in social psychology that is generally thought of as the losing of self-awareness in groups.

Some of these are as follows: Group size—larger groups are more likely to conform to similar behaviors and thoughts than smaller ones. The participant would enter a room and sit at a table with several other people.

When she sees Anthony next time, she starts out talking about her golfing trip last weekend, and later in the conversation she requests time off.

examples of conformity in everyday life
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Factors that influence obedience and conformity (video)