Research report online shopping customer s

Out of other factors, product perception is considered as the most important among students with higher computer skill levels since they are greatly influenced by price ND quality of products.

online shopping convenience statistics

Information is not sufficient; 7. Furthermore, the internet can enhance consumer use product more efficiently and effectively than other channels to satisfy their needs.

Research report online shopping customer s

Information is not sufficient; 7. However, the greater numbers of online retailers do not reveal only the bright side but it also brings about the more intense competition. This preference toward non-perishable goods can be seen in other parts of the research. However, internet shopping has potential risks for the customers, such as payment safety, and after service. A Liker scale has been used for the main research questions. Though one could probably buy anything they need from online shops, the survey found that consumers had definite preferences when it came to the CPG products they were willing to buy online. In the work of Rodgers, et. It is very important that consumers are content with the products and services provided by the particular website as satisfied customers are likely to be loyal and make repetitive purchases which will increase profitability of hat particular e-commerce company Rebating,

The purpose of this research is to see whether there are any relationship between online shopping and customer satisfaction. Millennial shoppers aged were the largest group in each country surveyed except the UK to only or mostly undertake their shopping for CPG products online.

Percent of consumers who research online before buying 2019

Otherwise, there's a chance the product will lose most of its freshness during transport. Information is not sufficient; 7. The process of online buying behavior insists of five steps and it is similar to traditional shopping behavior. Companies are now using the Internet to build closer relationships with consumers and marketing partners. HI : There is a relationship between online shopping and customer satisfaction. According to the survey among American students it was concluded that internet knowledge, income and education level are powerful predictors of internet purchase among university students. On the other hand, more companies have realized that the consumer behaviour transformation is unavoidable trend, and thus change their marketing strategy. Kettle, Students with experience were more likely to be influenced by Product perception and the Shopping experience more than Customer service and Consumer risk. However, the greater numbers of online retailers do not reveal only the bright side but it also brings about the more intense competition.

To explore the reasons why people do online shopping. HI : There is a relationship between online shopping and customer satisfaction. Lack of experience; 4. However, the internet and ecommerce have drastically changed the way people around the world research and shop for the the things they need.

Arnold, Shari Allah, the supervisor of my research work for his continuous support and guidance.

percent of consumers who research online before buying 2018
Rated 10/10 based on 96 review
Download
Online shopping behaviour