How to write a meta description

But The Verge nails it with this succinct and descriptive tag.

Meta description wordpress

One of the results was for the Humane Society and you can see their pulled meta description highlighted in yellow in the image below. Please keep in mind that all comments are moderated according to our privacy policy , and all links are nofollow. Instead, focus on these tips: Stick to your brand voice and tone , but also keep it conversational. Add a Comment Cancel reply We're glad you have chosen to leave a comment. Focus on experience first. Notice that this description has nothing to do with me, my brand, or what I sell. Also, for businesses with hundreds if not thousands of pages, going back and writing meta descriptions for every single one would be a Herculean task. Good examples of meta descriptions Here are a few examples of appealing meta descriptions that tick the above criteria. Homepage Your homepage meta description is your chance to give the first impression of your brand. DogTime This dog blog did a great job writing a meta description for their post about litter boxes for dog.

What changed? Conclusion Meta descriptions might not directly contribute to how Google ranks your web pages, but they certainly do help entice people to click your links.

How to write a good meta description 2018

So whatever you do, find a way to be unique and engaging to your audience. Though some SEO experts will tell you to make sure your meta descriptions all finish with complete sentences, the half-sentence can do wonders for your click-through rate. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the most brilliant companies. When she isn't writing you can find her daydreaming about campervans, drinking coffee, and listening to podcasts. Well there is a reason for that confusion in what their meta description says in the above — it is NOT what they want to show. The ONLY thing we can possibly see as an issue is the fact that is is using characters as opposed to a recommended character limit. When Google increased the length of search descriptions to characters back in December , SEOs got a little too excited and started re-writing meta descriptions for their sites. Call you, click the link etc. Include a call to action!

The Verge Why it works: Explaining a complex new story can be tough when you only have characters to work with. Another good idea is to set up structured data for your branded website as a whole with your logo and company info: This increases the chance that someone searching for your brand will actually find you and receive helpful information without having to click the top few results pages.

short meta descriptions

But below are a few that we think do a great job and make us really want to click to learn more about the website! Please keep in mind that all comments are moderated according to our privacy policyand all links are nofollow.

Sitemap meta description

You can get a 14 day free trial to test it out here. And if Pepsi can go back and change its meta description, so can you. It may have some direct affect in other search engines though so we do highly recommend always writing well optimized descriptions that includes a keyword. This one did it for me. Go to top 15 great meta description examples to inspire you Since you only have characters to work with, writing a great meta description takes more than just throwing a few words together. But it tells me exactly what the post is about in a fun way. It immediately catches the eye when scanning the page. Wait, what? This means that the snippet pulled by the search engine may be more meaningful to the searcher than your written meta description because it contains the exact search string that the searcher is looking for. What is a meta description?

Telling searchers what they offer, the price point for their products and showcasing the same day delivery are all points to consider for a great description that converts into a click! Here is a portion of what was actually pulled for the meta description — random text that if you read, kind of makes no sense without the rest of the content of the article.

homepage meta description shopify

Practical tips to boost your site conversions.

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